REMIX WORKSHOP

Remix Workshop is an Instagram experiment that the Community team launched to give Microsoft a young/playful look and more direct connection with followers. I worked with Odd Division ( artist collective in Spain and France ) giving them art direction to keep them within our brand guidelines. We focused on GenZ since they are the largest upcoming demographic.

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This is the mood board I provided to Odd Division to guide the look and feel of the posts.

Colorful Moodboard for Art Direction
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¬©CHRISJKENT2020