STINGER, branding and packaging

I was given two arbitrary words to create a logo. The words received were “bee” and “automotive”. After many rounds of sketching, I fused a spark plug with a bee to get what you see here.

The next phase of this project was to create a packaging suite consisting of three different types of product. I chose to do the oil bottle, oil filter and air cleaner box. I wanted to create something that would stand out from it’s current competitors and give it a little more sophistication. I also altered the logo to make it a little more aggressive to speak to automotive enthusiasts.


Click here to see process work