NEW LIFE FITNESS

New Life Fitness is a brand that needed a strong icon representing the upward motivation of the company. I broke down the N and L to their very basic shapes and arranged them to loosely represent a staircase and the N forms a triangle pointing upward towards the new lifestyle they promote.

NLF_wordmark
logo_mockups
new_life_Magazine2
new_life_brand_set
NLF_Flag
new_life_look3
insta_icon2
linked_in_icon2

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