My roles included; logo design, concept, curation of images, copy and layout. I felt the Peter Behrens quote was the perfect name and mantra for this site, since he inspired many of the architects whose homes would be featured. The F3 ( Form Follows Function ) project started as an on-line magazine that focuses on the users experience. The site is responsive so it looks good on all devices. All the imagery keeps the look and feel consistent and utilizing native advertising gives the user useful ads and doesn’t disrupt the experience. After developing the site it begged to be created in print as well, since most architect lovers are interested in materials and textures I wanted to give the option of something tactile to flip through.