NEW LIFE FITNESS, branding

New Life Fitness is a new brand that needed a strong icon representing the upward motivation of the company. I broke down the N and L to their very basic shapes and arranged them to loosely represent a staircase and the N triangle points up towards the new lifestyle they promote.


 

logo_mockupsNLF_Flagnew_life_Magazine2 new_life_brand_setnew_life_look3

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