This was a public service campaign. While researching I realized that cleanliness was the essence of my concept. What represents cleanliness better than soap, healthcare was also a hot topic at the time. After I had my concept I coordinated with a student photographer to take my soap shots. Once I had my soap photos I come up with some catchy headlines. After the shots were composited I placed them strategically were people would benefit from seeing them, anywhere near a bus.
